5 Steps to Create Your Elevator Pitch or Elevator Speech

When positioning your business or yourself, it is critical to be able to communicate what you do in a quick, concise message that is consistent. In the industry this is referred to as an "elevator pitch" or "elevator speech" and is so named because of the amount of time it takes to deliver is generally equivalent to a ride in an elevator.

An elevator pitch is recommended to be no more than 30-seconds long. An elevator speech is a little longer but not more than 60 seconds. Take a look at these fill in formats to help you get started.

Elevator Pitch Format

This outlines the basic setup for a 30-second company/business elevator pitch:


Elevator Speech Format

Use this 60-second speech outline when you have a more time to elaborate:

I'd like to talk to you about [COMPANY NAME] and what we do for the [SOLUTION CATEGORY] industry. Research shows [FRAME THE PROBLEM]. [COMPANY NAME] solves for this by [SIMPLE SOLUTION]. For example, [USE QUICK EXAMPLE]. What makes this different from others is how we [COMPETITIVE ADVANTAGES].

It is always wise to conclude your elevator pitch or speech with a "call to action." This means you make an ask of the person you are giving the pitch to. It might be "here's my card. Can I call you next week?" or "would you like me to send you my information?"

By preparing ahead, you can have the right message at the right place and time. If you would like to talk more about messaging and preparing to respond to inquiries about your business, give me a call!

Recent Posts
  • LinkedIn Social Icon
  • Twitter Social Icon
  • Facebook Classic

Impressions Marketing Communications is a results-driven, virtual marketing agency, based in the Portland Metropolitan Area, specializing in strategies for better communication and business growth. Founded in 2012, we have supported growth for companies of all sizes across the country.


Contact us today to talk about how we can help you reach your marketing and communications goals.

ready to talk?

we're all ears.

© Copyright 2020 | Impressions Marketing Communications  | All Rights Reserved | Privacy | Sitemap

impressions logo with mark large.png