6 Awesome B2B Marketing Tips That Make You Stand Out


Blend into the crowd? Or stand apart? What you do with your marketing and communications can separate you from the competition in a few easy ways. Try these six awesome marketing tips for B2B (business-to-business) marketing that will make you memorable and keep your audiences coming back for more.

1. Interact on social media One time, I got some really excellent service at my bank and I wanted to call attention to it. So I tweeted a shoutout to the guy and the branch and used the bank handle. Not 5 minutes later, I got a reply to my tweet from someone (most likely in PR) from the bank thanking me for my shoutout. I was pleasantly surprised that someone was paying close attention to their chatter, took the time to let me know they saw my post, and planned to take action by recognizing the branch. Needless to say, it was a solidifying moment.

Your brand and your reputation are your most valuable asset. When you silently post standard faire on social channels, don't follow back, and never interact, it tells your audience you don't care about them. Show them you do. Like posts. Follow back. Call out individuals. Be authentic and human. Of course, be professional with what you do but you don't have to be boring or stodgy by calculating every move you