Right Place, Right Time: Is It Enough?
I love the phrase "right place, right time." It makes me feel lucky because an opportunity is usually involved. However, when it comes to marketing, is being in the right place at the right time enough? I refer to this phrase in many of my marketing plans and campaigns with a couple of key additions ... right product, right audience and right message.
Whenever I start strategizing on a marketing approach, I always begin at the very beginning with who, what, when, where and why.
Who are you selling to?
What are you selling?
Where is your market?
When is the best time to reach your market?
Why should they buy from you?