Your business – online. What kind of impression are you making? There are numerous reasons why you should outsource web design when building your business website.
Among the most pressing reasons to consider the design of your website is trust. Poor web design will lead to lack of trust by your visitors. As a result, you will see fewer website visitors, less conversion rate, and less sales revenue. In contrast, good web design builds customer and prospect trust. It demonstrates quality, consistency, and polish – all features you want your target audience to feel about your business.
Take a look at more reasons why outsourcing design is a good idea all around:
1. BRAND IDENTITY
Doing it yourself is often the reasons that brand identity breaks down. Some services provide templates that will give your site polish but it will not represent your brand. It will also make your site look like other websites, thus diminishing what makes your business unique.
2. SEARCH ENGINE OPTIMIZATION
Do you know how to optimize your website for search? Search engine algorithms change regularly and if you’re not up on the latest information, you could end up with a website that is not easily found when searched. Keywords. Header tags. Alt tags. Mobile optimized. These are just a few of the ways a designer can help you get found.
3. READABILITY
An important part of a well-designed website is for it to be understandable by your visitors. Many websites, meaning well, can over or underwhelm visitors with too much or too little copy. Web designers can help you get the most important messages seen and read.
4. SPEED
Loading of a website should be a top concern. A slow loading site tends to rank lower on Google and cause visitors to look elsewhere when they are frustrated. Outsourcing to a designer can help ensure your site speed is optimal.
5. COST EFFECTIVE
Building a website is not as easy as advertisers would have you believe. It is not done in 5 minutes or even overnight. An inexperienced person can easily find themselves days and weeks into designing a website only to learn that it is less than optimal and not what they wanted. When looking at your time and what it is worth, you will find that outsourcing your web design can save you both time and effort.
Contact us today to talk about how we can help you get the marketing results you’re seeking online. hlarsen@impressionsmarcomm.com