WORK SAMPLES

Looking to Pharmacy for Better Hospital Care

Article designed to change C-suite perception and demonstrate how pharmacists are crucial members of the hospital care team who can improve outcomes and reduce costs.

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Six Tips to Boost Pharmacy Efficiency

As part of an ongoing content marketing campaign, this trade article helped to showcase McKesson as a partner and thought leader in the industry.

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As part of the strategy to raise awareness of hospital challenges and drive attention to McKesson solutions, wrote and produced the Market Insights Monthly. It was subsequently used as part of a content marketing strategy for digital marketing in lead generation and nurturing.

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Key element in strategic integrated digital campaign designed to drive site traffic and raise awareness of the role of the clinical pharmacist in hospital and health system settings. This was the next evolution of the Business of Pharmacy.

(led design, wrote site content and 12 articles)

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Three case studies on hospital pharmacy results of implementation of telepharmacy services and technology.

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