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Innovative approaches
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Web Design & Development
Branding
Campaigns
Messaging & Copywriting
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WEB DESIGN AND DEVELOPMENT
JDL General Contractors Website
DocLinks EHR Website
DrNadine Website
Val Glitsch Architect Website
RESULT Study Website
Your Workpath Website
GDSI Deconstruction Website
Laneco Inc. Website
Urban Gypsum Website
The Oregon Weaver Website
Conservation Capital Website
FSG Partners Website
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BRANDING
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CAMPAIGNS
Blue Shield CalPERS Campaign
Blackboard K-12 Campaign
Business of Pharmacy Campaign
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MESSAGING AND COPYWRITING
National Trade Magazine
Looking to Pharmacy for Better Hospital Care
Article designed to change C-suite perception and demonstrate how pharmacists are crucial members of the hospital care team who can improve outcomes and reduce costs.
Click image to read article.
National Trade Ghostwriter
Six Tips to Boost Pharmacy Efficiency
As part of an ongoing content marketing campaign, this trade article helped to showcase McKesson as a partner and thought leader in the industry.
Click image to read article.
Market Insights (Target Newsletter)
As part of the strategy to raise awareness of hospital challenges and drive attention to McKesson solutions, wrote and produced the Market Insights Monthly. It was subsequently used as part of a content marketing strategy for digital marketing in lead generation and nurturing.
Click image to review the full publication.
McKesson Articles
Key element in strategic integrated digital campaign designed to drive site traffic and raise awareness of the role of the clinical pharmacist in hospital and health system settings. This was the next evolution of the Business of Pharmacy.
(led design, wrote site content and 12 articles)
Click image to read sample article and review site.
PipelineRx Case Studies
Three case studies on hospital pharmacy results of implementation of telepharmacy services and technology.
Click image to review studies.
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