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WEB DESIGN AND DEVELOPMENT
MESSAGING AND COPYWRITING
Looking to Pharmacy for Better Hospital Care Article designed to change C-suite perception and demonstrate how pharmacists are crucial members of the hospital care team who can improve outcomes and reduce costs. Click image to read article.
Six Tips to Boost Pharmacy Efficiency As part of an ongoing content marketing campaign, this trade article helped to showcase McKesson as a partner and thought leader in the industry. Click image to read article.
As part of the strategy to raise awareness of hospital challenges and drive attention to McKesson solutions, wrote and produced the Market Insights Monthly. It was subsequently used as part of a content marketing strategy for digital marketing in lead generation and nurturing. Click image to review the full publication.
Key element in strategic integrated digital campaign designed to drive site traffic and raise awareness of the role of the clinical pharmacist in hospital and health system settings. This was the next evolution of the Business of Pharmacy. (led design, wrote site content and 12 articles) Click image to read sample article and review site.