Blackboard, well-known for SaaS-based learning management systems (LMS) including Blackboard Learn and Moodlerooms, began expanding K-12 communication solutions with the 2014 acquisition of ParentLink and the 2015 acquisition of Schoolwires. 
 
To raise awareness of the opportunities for enhancing parent and community communication and engagement, we employed an integrated content marketing campaign aimed at demonstrating product use and best practices. 
 
Key assets in the campaign included compelling blog articles and eBook content designed to drive web traffic. Ultimately, web traffic increased and new doors were opened with key prospective clients.