K-12 Parent Engagement Opens New
Doors of Increased Sales
Blackboard Education Technology Campaign
Blackboard, well-known for learning management systems (LMS) including Blackboard Learn and Moodlerooms, began expanding K-12 solutions with the 2014 acquisition of ParentLink and the 2015 acquisition of Schoolwires.
To raise awareness of the opportunities for enhancing parent and community communication and engagement, we employed an integrated content marketing campaign aimed at demonstrating different practices by districts. Ultimately, the information helped to demonstrate opportunities for practical use of Blackboard products as well as share general best practices.
Key deliverables included compelling blog articles and eBook content designed to drive web traffic. Ultimately, web traffic increased and new doors were opened with key prospective clients.
Sample Blog Articles (authored)